About

Kerry Shaw is the director of strategic initiatives and communication for the Manning College of Information and Computer Sciences where she leads of the college's marketing, communications, and events team (MarComm), and works to develop strategic communications in support for the dean's priorities. She returned to UMass Amherst in 2015 after three years as director of account services at Next-Mark, a marketing agency in Sarasota, Fla. She previously served as the communications manager for UMass Amherst Information Technology, and held marketing and content strategy roles at Penguin Group USA and OgilvyOne.